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Resources
The secret to marketing success in the boomer and senior markets lies in completely understanding your target customer – its values, attitudes and purchasing patterns. Although the boomer demographic may be 76 million strong, it is not a homogeneous group. The effort you take now to research and segment will help you effectively reach your market.
Learn more about the 45+ market. Useful links:
Resources on Aging and Entrepreneurship
Gerontology Schools
Books on Aging
- Dychtwald, Ken. Age Power: How the 21st Century Will Be Ruled By the New Old. Jeremey P. Tarcher, New York: Penguin Putnam, l999.
- Gambone, James V. Refirement: A Boomer's Guide to Life After 50. Kirk House Pub, Minneapolis: 2000.
- Harris, Leslie M. (Editor). After Fifty: How the Baby Boom Will Redefine the Mature Market, Travel and Leisure, Fast Food, Apparel/Retail, Technology, Health, Financial Services. Paramount Market Publishing, 2003.
- Sadler, William, PhD. The ThirdAge, Six Principles for Personal Growth and Rejuvenation After Forty. Perseus Books, 2001.
- Wolfe, David B., and Snyder, Robert. Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority. Dearborn Trade Publishing, 2003.
Websites for Entrepreneurs
Entrepreneur Blogs
Books for Entrepreneurs
- Furlong, Mary S. Turning Silver Into Gold: How to Profit in the New Boomer Marketplace, Financial Times Press, 2007.
- Bhldt, Amar et al. Harvard Business Review on Entrepreneurship. The Harvard Business Review Paperback Series. (Paperback - October 1999).
- Christensen, Clayton M. The Innovator's Dilemma. (Paperback - January 2003).
- Collins, James C. and William C. Lazier. Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company. (Paperback).
- Covey Stephen R. Seven Habits Of Highly Effective People. (Paperback).
- Drucker, Peter F. Innovation and Entrepreneurship. (Paperback - May 1993).
- Gunther McGrath, Rita and Ian Macmillan. The Entrepreneurial Mindset. (Hardcover - August 2000).
- Hupalo, Peter I. Thinking Like an Entrepreneur: How to Make Intelligent Business Decisions That Will Lead to Success in Building & Growing Your Own Company. (Hardcover - September 1999).
- Lesonsky, Rieva, Editor. Start Your Own Business: The Only Start-Up Book You'll Ever Need. (Paperback - April 2001).
- Moore, Geoffrey A. and Regis McKenna. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. (Paperback - July 1999).
- Norman, Jan. What No One Ever Tells You About Starting Your Own Business: Real Life Start-Up Advice from 101 Successful Entrepreneurs. (Paperback - January 1999).
- Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. (Hardcover).
- Stephenson, James. Entrepreneur's Ultimate Start-Up Directory: Includes 1,350 Great Business Ideas. (Paperback - October 2001)
- Timmons, J., Zacharakis, A., Spinelli, S Business Plans That Work (Paperback - 2004).
- Timmons, Jeffry A. New Venture Creation, Entrepreneurship for the 21st Century, 5th Edition (Hardcover, 1996).
- Yerkes, Leslie. 9 Beans: Four Principles for Running a Business in Good Times or Bad. (Hardcover).
Magazines for Entrepreneurs
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